News

23 Jul 2007

Blitz Arcade, one of the UK’s leading and longest-established independent games developers is celebrating a prestigious award win by the ad agency that commissioned them to create a trio of games for Burger King.The three games commissioned by Burger King advertising agency, Crispin, Porter & Bogusky and developed by Leamington-based Blitz Games were recognized when the ad agency won the Cannes Titanium Grand Prix Award at the Cannes Lions, the leading International Advertising Festival, attended by 11,000 delegates. The games sold well over 3.5 million copies in less than 6 weeks when sold through Burger King restaurants at the end of 2006, making them the 3rd best-selling Xbox 360 game of all time. The Cannes Titanium Grand Prix Award recognises innovative ad campaigns that help to redefine the advertising industry.

Blitz has enjoyed a very successful year, particularly in North America, where its Burger King/Xbox 360, SpongeBob Squarepants, Bratz and Karaoke Revolution: American Idol games have been critical and commercial successes.

Philip Oliver, CEO of Blitz Games Studios added, “We strive to consistently deliver innovative and exciting games that people love to play. The success of the Burger King games at the Cannes Lions awards is testimony to that.”

For further information please contact:
Alison Beasley, Lincoln Beasley PR
T: +44 (0) 1608 645756
E: Alison@lincolnbeasley.co.uk
M: +44(0)7966 449130
www.lincolnbeasley.co.uk

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