Do you think a 40% increase in profit is amazing?

Then how about making a profit from the actual marketing campaign too?

That is exactly what Burger King experienced when they worked with Blitz Arcade (a division of Blitz Games Studios) to produce the highly successful Branded Games trilogy in 2006. The games sold more than 3,200,000 units in just six weeks across the USA and Canada at $3.99 and $4.99 respectively.
Burger King CEO John W Chidsey directly attributed a 40% increase in quarterly profits to the quality of the game.*
Why was the Burger King Branded Games campaign so successful?

Burger King is a great brand and committed to the project both financially and emotionally, helping to ensure a great game.

Blitz Games Studios has a reputation and 19 years experience in delivering innovative games for many highly recognized brands in the world, including American Idol, Disney, Nickelodeon, Biggest Loser, Namco Bandai, Bratz and Barbie.

Blitz Games Studios is highly respected for its ability to deliver the highest quality games to challenging and rigid timelines, vital for a successful marketing or sales campaign.

It would be difficult to find a game-centric media campaign to beat Burger King’s, which successfully targeted a particularly fragmented and disengaged demographic that historically fails to respond to traditional advertising.
However, Blitz Games Studios believes that in a world where the value of customer engagement is becoming increasing important there are greater and more successful campaigns to come.

Contact Steve Stopps for more information.
BrandedGames@BlitzGamesStudios.com

*(Source: Videogamer).